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Advanced cleaning technology

“Considering the anatomy of the dentition and taking into account the shortcomings of the conventional toothbrush, Balene was created with the aim of improving dental hygiene with a more effective brushing that helps to reduce human error.

After 5 years of R&D, Balene was born, the first brush that cleans the inside and outside of the teeth at the same time.

It all begins by identifying a shortcoming: Why doesn’t the toothbrush facilitate cleaning the inner surface of the teeth, considering it’s the area where most plaque accumulates? Sketches, prototypes, and more prototypes. After five years of research, development, and a lot of dedication, Balene is born. An innovative product that helps minimize the gap between brushing theory and practice.

At the center of our product is the human being and his complex dental anatomy. A brush that could clean anything was not designed, human teeth were drawn and around it, a product was designed that facilitates cleaning inside and out in a logical, simple and effective way.

You brush on the outside,

Balene does it inside

Conoce al equipo Balene

Paul Victoria Mancy

Founder & CEO

Ex Loreal Marketing Director, Marketing Director South Europe GSK consumer healthcare, Global Marketing Director ISDIN. 20 years of international experience in marketing, innovation and product development positions.

He has developed his career between London, Paris, Milan, Florence, Barcelona and Madrid. Professor of open innovation and brand management at ESADE, EADA, EAE. Member of the global innovation team: Sensodyne, Corega, Polident, Binaca, Paradontax.

Carlos Martín

Chief Technology Officer

Senior industrial engineer. 20 years of experience in developing innovative projects, from the idea to mass production.

Among other places, Carlos has developed his career for 8 years in Shenzen (China), 3 years in Silicon Valley where he was a bridge between product development teams in the USA and manufacturing teams in China. Lecturer at Stanford University. Mentor in the start-up incubator “Highway 1”.

Oriana Spataro Baiz

Chief Marketing Officer

LOVE brands creator. Oriana is an expert developing the DNA of brands, making them come alive from the very beginning

She has developed her career between Colombia and Spain at Anaconda Foods, Condé Nast Spain, Colgate Palmolive and working as a consultant for emerging companies.

Gema González Puyol

Chief Comercial Manager Iberia

More than 20 years of experience. Consultant in multinationals such as IRI or Kantar Wordpanel, advising consumer goods and pharmacy companies on business strategy.

The last 14 years working in different divisions of the Danone group, leading sales teams of commercial strategy, large accounts and field, both in mass market, pharmacy and online.

Elena Gómez

Business Development Director

With more than 15 years of experience, Elena has specialized in consolidating the international expansion of different brands, taking them to leading positions in various markets. His development in the multinational Suavinexstands out, where he has specialized in the pharmaceutical channel on a global scale. For more than 5 years he was responsible for the ASIA PACIFIC AND EMEA area

Do you want to know how Balene 

is revolutionizing hygiene and dental health?